Client names anonymized on request; industries, findings, and metrics are exactly as reported.
A DTC outdoor furniture brand doing ~$45K/mo in Meta ad spend had seen ROAS decline steadily over 3 months despite increasing budget. No one on the internal team could pinpoint why.
Six overlapping retargeting ad sets were competing for the same 12,000-person audience, driving CPMs up 60%. One "evergreen" prospecting campaign — 40% of total budget — had a broken product feed causing it to serve ads with $0 conversion value for 6 weeks.
A mid-market PM software company was spending $28K/mo on Google Ads with a CPL that had crept up 45% year-over-year, and their previous agency couldn't explain the trend.
A branded search campaign was bidding aggressively against near-zero competition, paying $9.40/click for traffic that should have cost $2-3. Meanwhile, two high-intent commercial keywords were paused due to a "low quality score" the account had never revisited after a Google policy update.
A regional pool installation company was reporting a healthy 5.9x blended ROAS across Google and Meta, but revenue growth didn't match — margins felt tighter than the dashboard suggested.
A conversion action was firing twice per lead form submission due to a duplicated GTM tag from a prior website migration, inflating reported conversions by roughly 43% for 8 straight months. Real ROAS was 3.4x, not 5.9x.
A solo course creator running $9K/mo on Meta had watched CTR fall from 2.1% to 0.7% over 10 weeks with no clear explanation, and cost per lead had nearly doubled.
The same 3 video ads had been running unchanged for 97 days with no testing pipeline behind them — textbook creative fatigue. Frequency had climbed to 8.2 in the core audience with no exclusion or refresh strategy in place.
A personal injury law firm spending $15K/mo on Google Ads was closing fewer cases than call volume suggested it should, and intake staff flagged a rising number of out-of-area calls.
Location targeting was set to "people in or regularly in this location" across a 50-mile radius that included two neighboring states outside the firm's licensed service area — roughly 22% of clicks were unqualified by geography alone.
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