So we built the audit-first model instead: look first, prove the finding, then earn the work.
I'm Aun Raza. Before Ad Inspect, I spent years as a performance marketer and PPC specialist running paid media for brands at BrandH2O and through independent consulting — building and managing Google, Meta, and LinkedIn campaigns for e-commerce, B2B, and local service clients across the US, UK, Canada, and Australia.
The pattern I kept running into wasn't creative or targeting — it was trust. Every prospective client had already been burned by an agency that promised the world on a discovery call and then delivered a templated strategy deck with no real diagnosis behind it. By the time I got a look at their actual ad account, I could usually spot the real problem in under an hour — and it was rarely what the last agency had "fixed."
Ad Inspect exists because the audit should come before the pitch, not after the contract. We do the diagnostic work for free, show you exactly what's broken in plain numbers, and let you decide whether you want us to fix it, hand it to your own team, or do nothing at all. No pressure, because the value is already delivered by the time you have to decide.
Agency pitches on a sales call → signs a 6-12 month retainer → THEN gets access to the account → THEN discovers what's actually wrong → client has already paid for 1-2 months before real work starts.
We get read-only access first → run a full manual audit → hand you a written report with dollar-quantified findings → you decide, with evidence in hand, whether to fix it yourself or hire us.
Every account gets reviewed against the same 60+ checkpoint framework, grouped into five categories.
Campaign/ad set hierarchy, audience overlap, budget allocation logic, naming conventions for scalability.
Pixel/CAPI health, duplicate event firing, conversion window settings, cross-platform attribution consistency.
Audience quality, exclusion lists, bid strategy fit for objective, learning phase stability.
Fatigue signals, testing cadence, hook rate/CTR benchmarking against account and industry norms.
Dead-weight campaigns, wasted budget identification, CPA/ROAS trend analysis over 90 days.
Every issue ranked by estimated monthly dollar impact — highest-impact fixes listed first, always.
Ad Inspect is built and run by performance marketers, not generalist consultants. Our team's background spans e-commerce, B2B SaaS, and local service advertising, with hands-on media buying experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager — not just reporting-layer analysis.