The exact checklist our team runs through on every account audit — account structure, tracking, targeting, creative, and spend efficiency. Use it yourself before we ever look at your account.
Campaign hierarchy, naming conventions, audience overlap, budget allocation logic.
Pixel/CAPI health checks, duplicate events, conversion windows, cross-platform consistency.
Audience quality, exclusion lists, bid strategy fit, learning phase stability.
Fatigue indicators, testing cadence, hook rate and CTR benchmarks.
Dead-weight campaign identification, CPA/ROAS trend checks over 90 days.
A simple pass/fail scoring page to tally your account's health out of 60.
Let us run the full audit on your account, free, with a written report in 48 hours.
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