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The 60-Point Ad Audit Checklist

The exact checklist our team runs through on every account audit — account structure, tracking, targeting, creative, and spend efficiency. Use it yourself before we ever look at your account.

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Ad Inspect · Checklist

The 60-Point
Ad Audit Checklist

  • Audience overlap across ad sets
  • Pixel / CAPI duplicate events
  • Budget on 30+ day dead campaigns
  • Creative running 60+ days unchanged
  • Conversion window mismatch
  • Negative keyword list gaps
  • Bid strategy vs. objective fit
  • + 53 more checkpoints
What's Inside

PDF Contents (8 pages)

1. Account Structure (12 items)

Campaign hierarchy, naming conventions, audience overlap, budget allocation logic.

2. Tracking & Attribution (14 items)

Pixel/CAPI health checks, duplicate events, conversion windows, cross-platform consistency.

3. Targeting & Bidding (12 items)

Audience quality, exclusion lists, bid strategy fit, learning phase stability.

4. Creative Performance (10 items)

Fatigue indicators, testing cadence, hook rate and CTR benchmarks.

5. Spend Efficiency (12 items)

Dead-weight campaign identification, CPA/ROAS trend checks over 90 days.

+ Scoring Sheet

A simple pass/fail scoring page to tally your account's health out of 60.

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