The five specific issues we find over and over across Google, Meta, and LinkedIn accounts — with the exact steps to check if you're making each one.
How competing ad sets inflate CPMs and split the algorithm's learning — with a 2-minute check to spot it.
Why pixel/CAPI duplicate events quietly inflate your reported ROAS — and the Tag Manager check that reveals it.
The 30-day rule for identifying spend that's no longer earning its keep.
The frequency and CTR thresholds that signal it's time to refresh — before performance craters.
Why bidding on your own name can cost 3x market rate, and when it's actually worth it.
A one-page worksheet to run all 5 checks on your own account in under 20 minutes.
Free full audit, written report, 48-hour turnaround.
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