Free Guide

5 Ad Mistakes That Show Up In 80% Of Accounts

The five specific issues we find over and over across Google, Meta, and LinkedIn accounts — with the exact steps to check if you're making each one.

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Ad Inspect · Guide

5 Most Common
Ad Mistakes

  1. Audience overlap cannibalization
  2. Tracking drift & duplicate events
  3. Budget stuck on dead campaigns
  4. Creative fatigue, no refresh cycle
  5. Bidding against your own brand
What's Inside

Guide Contents (6 pages)

Mistake 1

Audience Overlap

How competing ad sets inflate CPMs and split the algorithm's learning — with a 2-minute check to spot it.

Mistake 2

Tracking Drift

Why pixel/CAPI duplicate events quietly inflate your reported ROAS — and the Tag Manager check that reveals it.

Mistake 3

Dead Campaign Budget

The 30-day rule for identifying spend that's no longer earning its keep.

Mistake 4

Creative Fatigue

The frequency and CTR thresholds that signal it's time to refresh — before performance craters.

Mistake 5

Overpaying On Branded Search

Why bidding on your own name can cost 3x market rate, and when it's actually worth it.

+ Self-Audit Worksheet

A one-page worksheet to run all 5 checks on your own account in under 20 minutes.

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